Updated Toll-Free Verification (TFV) Experience + Political Campaign Updates

Modified on Wed, 25 Feb at 6:06 AM

We’ve rolled out major updates to the Messaging Toll-Free Verification (TFV) flow to align with updated carrier requirements — especially for Political Election Campaign use cases.

This release includes:

A redesigned multi-step TFV experience
Additional required business fields
New Political Campaign requirements
Campaign Verify (CV) Auth Token support for political use cases

1. Redesigned Toll-Free Verification Flow

Step 1: Business & Contact Information

Updated and expanded fields include:

Legal Entity Name
Business DBA (Doing Business As) name
Legal Entity Type (Sole Proprietor, Private Profit, Public Profit, Non-Profit, Government)
Business Registration Authority (required if not Sole Proprietor)
Business Registration Number (required if not Sole Proprietor)
Business Registration Country (required if not Sole Proprietor)
Website URL
First & Last Name
Email
Country Code & Phone Number

Step 2: Business Location

Country Code
State
Address Line 1
City
Postal/Zip Code

Step 3: Messaging Use Case

Enhanced messaging transparency requirements now include:
Estimated Monthly Volume
Opt-In Type (Mobile / QR Code / Paper Form, etc.)
Use Case Categories
Opt-In Workflow Image URLs (publicly accessible proof required)
Detailed Use Case Description
Sample Message Content

Users must certify agreement to the Terms of Service before submission.

NEW: Political Election Campaign Requirements:

Carriers have introduced stricter compliance standards for Political Election Campaigns using toll-free numbers.

Effective February 17, 2026:

All new and existing toll-free verifications under Political Election Campaigns must include a valid Campaign Verify (CV) Auth Token
Without a valid token, political use cases may be rejected or restricted.

Campaign Verify Token Requirement :

When selecting Use Case Category -Political Election Campaigns, the following additional fields now appear:

Campaign Vetting Token (CV Auth Token)
Vetting Provider (Campaign Verify)

The CV Auth Token must follow this format: cv|<version>|mno|tfree|<id>|<secret>

How to Obtain a Campaign Verify Token:

Political organizations must complete the verification process directly with Campaign Verify before submitting Toll-Free Verification.

Steps include:

Register your political organization.
Complete identity and eligibility verification.
Undergo required compliance checks.
Receive your CV Auth Token upon approval.
Enter the token in the Toll-Free Verification form.

Important Compliance Notes :

Applies to both new and existing toll-free numbers.
Required for federal, state, and local political campaigns.
Carriers may reject traffic without proper Campaign Verify authentication.
Increased messaging throughput and compliance approval depend on valid verification.

Who Is Impacted?

Accounts looking to send political messaging
Existing toll-free numbers already approved under political use cases

Benefits of This Update:

Reduced rejection risk
Better transparency into use case validation
Stronger compliance alignment for political messaging